Sustainabowl
December 2021
Prompt: Create a website for a mock restaurant, it’s branding and image, and menu
Solution: Sustainabowl's concept is a restaurant that uses green energy and aquaponics to grow all of its ingredients fresh on location. I wanted to emphasize their mission and morals in their logo. I based the design on Yin and Yang to symbolize harmony and balance. I used the iconography of plants and fish to illustrate sustainable agricultural practices. I chose a very geometric typeface to show progress toward the future. Finally, I animated the loop to unify these elements together, and further illustrate themes of sustainability and recycling.
Challenges: Web Design... I'm much better at designing on tools like Wix; HTML and CSS are not really my strengths.
Success: Creating branding and tone. When I'm rich I will make this a real restaurant :)
Carthage Curling Club
October 2019
Prompt: Create a logo commissioned for Carthage Curling Club
Solution: Simple, sleek, hipster logo with a vector art curling stone and broom cross
Challenges: Typing on a curve was very finicky, especially for the underside. I sure got it done though!
Success: Excellent use of the shape builder tool
NoPack
March 2018
Prompt: I was the Chief Design Officer for NoPack, a tablet accessory startup that created a revolutionary tablet case. I was responsible for brand identity and product design.
Solution: I created this futuristic negative space logo to make NoPack look professional and innovative. The simple design of the logo could also be easily recognizable while printing our prototype products.
Challenges: This was a big change from our previous brand image
Success: Simplifying and distorting letterforms alongside negative space.
Celebration of Scholars
October 2020
Prompt: Creating a logo, poster, and branding system for Carthage College's Celebration of Scholars awards.
Solution: I created the logo as an owl to symbolize wisdom and growth. I was heavily inspired by the Fibonacci sequence and the golden ratio to create every part of this design. The owl was created from golden circles and balanced with the golden ratio. I also used the golden ratio to balance the type on the poster.
Challenges: Color. I put so much meaning into each minute detail of this design, yet I struggled to communicate through color. I ended up making 5 different colored versions and just choosing my favorite aesthetically.
Success: Balance. My emphasis on the golden ratio created an outstanding sense of balance within the logo and poster.
Jordan VS The World
October 2019
Prompt: Create a logo & banner artwork for the Jordan VS The World podcast Including Jordan's beard, flannel, and sunglasses.
Solution: I added the iconography of sunglasses and beard to a minimalist vector art earth.
Challenges: This kid is my Opp fr fr, he scammed me for this logo & banner art
Success: Turning photographs into vector art and characterizing a personality.
Battle of the Bands
Febuary 2019
Prompt: Create logos for the bands competing in Conant High School's Battle of the Bands.
Jake Cosentino Design
2018
Prompt: Create personal branding for my aspiring career as a graphic designer
